LOOPS

Terms of Service

Last updated 3 October 2026

These terms are the agreement between wwworks AB and the business that uses LOOPS. By creating an account or using LOOPS, you accept them on behalf of that business.

They include our data processing terms. How we handle personal data is described in our Privacy Policy.

1. The agreement

  1. In these terms, “we” and “us” means wwworks AB (reg. no. 559XXX-XXXX), Sweden, and “you” means the business that creates an account.
  2. LOOPS is for businesses only. You confirm that you use it in the course of your business, that you are at least 18 and that you may accept these terms for your business. Consumer protection rules for private individuals don’t apply.
  3. If we have signed a separate agreement with you, it takes precedence over these terms where they conflict.

2. What LOOPS does

  1. LOOPS buys advertising for you inside your own ad accounts. It creates ads from your products and your best ads, runs experiments, moves budget between ad sets and ads, pauses ads that don’t pay off, and reports what it did and why.
  2. LOOPS works through the advertising platforms’ APIs. Today it supports Meta (Facebook and Instagram); Google Ads and TikTok are coming.
  3. When you connect an account, you authorize us to act in the ad accounts, Pages and datasets you share: to read their data, change budgets and account spending limits, pause and resume ads, and create and publish new ads. New ads go live automatically. You can pause any ad at any time, in LOOPS or on the platform.
  4. We develop LOOPS continuously and may change its features. If a change removes something important you rely on, we’ll tell you in advance, and you can cancel.

3. Your budget and ad spend

  1. You set a monthly budget for ad spend. Our fee is separate and not part of it.
  2. We keep spend in the campaigns we manage within your monthly budget for each calendar month, in your ad account’s time zone. We do this with daily limits, a spending limit on your ad account and automatic pausing when the budget is nearly used. Budget changes take effect within a day.
  3. If spend in the campaigns we manage still exceeds your monthly budget in a month, we’ll refund the excess or credit it against future fees, whichever you prefer, up to the amount of that month’s budget. Tell us within 60 days after the month ends. This doesn’t apply to spend caused by changes made outside LOOPS (such as raising budgets or removing the spending limit on the platform), to campaigns we don’t manage, or to periods when our access was removed or restricted.
  4. You pay the advertising platforms for ad spend directly, under your own agreements with them. We never handle your ad spend.
  5. Advertising results vary. Projections such as “Projected return” are estimates based on your history, not promises, and we don’t guarantee any particular return, sales or results.

4. Fees and payment

  1. Each project (a shop, service, app or other business you advertise with us) has a plan, charged monthly in USD, plus VAT or other taxes where they apply. Ad spend is separate (Your budget and ad spend). The plans are:
    • Basic: $49 a month, for an ad budget of up to $2,500 a month, up to 5 products getting ads at a time, and up to 8 new ads written and tested and 10 revisions on request each month.
    • Pro: $149 a month, for an ad budget of up to $10,000 a month, up to 15 products getting ads at a time, and up to 30 new ads written and tested and 50 revisions on request each month.
    • Enterprise: $399 a month, for any ad budget, any number of products, and up to 90 new ads written and tested and 200 revisions on request each month.
  2. The new ads and revisions a plan includes count per calendar month (UTC). When a project has used them, new AI work for it waits until the next month; its ads keep running. There are no charges for usage beyond the plan.
  3. Products beyond a plan’s limit can be added or imported, but stay paused (they get no ads) until another is paused or the project moves to a larger plan. A project cannot move to a plan with fewer products than it has on.
  4. A project is charged from the day you set its budget. When you add, delete or change the plan of a project during a month, the charge is adjusted by the day on your next invoice. All of your projects are billed together on one subscription.
  5. Your first 30 days are free, once per company. Unless you cancel before the trial ends, your subscription starts and the plans are charged monthly in advance to your payment method through Stripe, our payment provider.
  6. The subscription renews every month until you cancel. When you cancel, it ends at the end of the month you have paid for. We don’t refund part months, except as these terms say.
  7. If a payment fails, we’ll tell you and may pause our management of your accounts until it is paid.
  8. We may change the price with at least 30 days’ notice. The new price applies from the first billing period after the notice period; if you don’t accept it, you can cancel before then.
  9. If you are a business in the EU outside Sweden and give us a valid VAT number, the reverse charge applies.

5. Your responsibilities

  1. You must have the right to connect the accounts, Pages and datasets you share, and to give us the content you provide, including anything you import from a web page and the website you ask us to read. For photos that show people, you must have their permission to use them in ads.
  2. Admins decide who is on the team and what each person may do. Everyone you invite acts for your business under these terms.
  3. You are the advertiser. You are responsible for your ads, products and offers complying with the law and with the platforms’ advertising policies, including rules on claims, pricing, consumer rights and regulated products.
  4. Your product information must be accurate. We write ads from what you and your existing ads tell us and instruct our AI not to invent prices, discounts or claims, but AI can make mistakes. Review the ads we create and pause any you don’t want.
  5. If you send us events from your shop, you must inform your customers and have a legal basis, such as consent where the law requires it, for collecting their data and sharing it with the platforms.
  6. Keep your login secure and make sure your team follows these terms. You are responsible for activity in your account. Tell us promptly at hello@example.com if you suspect unauthorized access.

6. Acceptable use

You may not:

  • use LOOPS for anything illegal, misleading or harmful, or to advertise what the platforms prohibit;
  • try to access other customers’ data, test or bypass our security, or overload the service;
  • copy, resell, sublicense or reverse engineer LOOPS, except where the law allows it, or use it to build a competing product;
  • use LOOPS if you, or anyone who owns or controls your business, is subject to EU, UN, UK or US sanctions, or is located in a country under comprehensive sanctions.

7. Advertising platforms

  1. LOOPS depends on the advertising platforms and on your store’s platform. Your use of them is governed by your agreements with them: for Meta, among others its Terms, Commercial Terms, Business Tools Terms and Advertising Standards; for Google, its advertising terms and policies, including the EU user consent policy; for TikTok, its advertising terms and policies; and for Shopify, its Terms of Service.
  2. Platforms can change their APIs, policies and prices, reject ads or restrict accounts. We are not responsible for what they do, but we’ll adapt as quickly as we reasonably can.
  3. If a platform change makes part of LOOPS unavailable, we may change or remove that part. If that makes LOOPS substantially less useful to you, you may cancel and we’ll refund the fee for the rest of the month you have paid for.
  4. You can remove our access on a platform at any time. We then stop working there; settings already made stay in place.

8. Your data and content

  1. You own your data and content: product information and images, your brand, your ad accounts, your ads and their results.
  2. You give us the right to use them to provide LOOPS to you, including sending them to the platforms and to the service providers in our Privacy Policy.
  3. The ads we create for you are yours: we assign to you any rights we have in the text and images we generate for you. Material generated with AI may not be protected by copyright everywhere, and similar material may be generated for others.
  4. We may use aggregated, de-identified data about how LOOPS performs, such as average results across customers, to improve it and to publish statistics. Such data never identifies you, your customers or any person, and we use platform data this way only where the platform’s terms allow it.
  5. We own LOOPS: the software, models, design and brand. If you send us suggestions, we may use them freely.

9. Data processing

This section is the data processing agreement required by Article 28 of the GDPR, and the corresponding rules in the UK and Switzerland, for personal data we process on your behalf (“customer personal data”). How we handle personal data as a controller is described in our Privacy Policy.

  1. Roles. You are the controller and we are your processor.
  2. The processing. Subject matter and purpose: providing LOOPS, that is syncing, analyzing and managing your ad accounts, creating ads, and receiving events from your shop and forwarding them to the platforms. Duration: the term of the agreement and until deletion under point 10. Data subjects: your staff, people who appear in your ads, and your customers and website visitors. Personal data: data in the ad accounts you connect (such as names and IDs of the people who manage them, and personal data in ad content), people shown in photos you upload to the library, and data in shop events (email address, phone number, customer ID, IP address, browser user agent, click and browser IDs and purchase details). No special categories of personal data are intended.
  3. Instructions. We process customer personal data only on your documented instructions: these terms and your settings in LOOPS. If EU or member state law requires other processing, we tell you first unless the law forbids it. We tell you if we believe an instruction breaks data protection law.
  4. Confidentiality. Everyone who processes customer personal data for us is bound by confidentiality.
  5. Security. We take appropriate technical and organizational measures under Article 32 of the GDPR, including those in the Privacy Policy.
  6. Subprocessors. You authorize the subprocessors listed in the Privacy Policy. We notify you at least 30 days before adding or replacing one. You may object on reasonable data protection grounds; if we can’t resolve the objection, you may terminate and get a refund of prepaid fees for the remaining period. We bind each subprocessor to the same data protection obligations and remain responsible for it.
  7. Assistance. Taking into account the nature of the processing and the information available to us, we help you respond to requests from data subjects and meet your obligations on security, breach notification, impact assessments and prior consultation (Articles 32–36).
  8. Breaches. We notify you without undue delay, and within 48 hours, after becoming aware of a personal data breach affecting customer personal data, with the information you need to meet your own obligations.
  9. Transfers. We transfer customer personal data outside the EEA only with appropriate safeguards: an adequacy decision or the EU Standard Contractual Clauses (module 3) with our subprocessors. If you are established outside the EEA, module 4 of the clauses applies to data we send to you, where required.
  10. Deletion. When the agreement ends, we delete customer personal data within 30 days, unless the law requires us to keep it. You can ask for an export before then. Shoppers’ personal data in shop events is never stored: we forward it and discard it.
  11. Audits. We make available the information needed to demonstrate compliance with Article 28 and allow audits, including inspections, by you or an independent auditor you appoint who is bound by confidentiality. Give us 30 days’ notice. Audits are limited to one a year, unless a supervisory authority requires one or a breach has occurred, and are at your cost.
  12. Advertising platforms. When we send data to a platform on your instruction, the platform processes it under its own terms with you (for Meta, including the Business Tools Terms). Platforms are not our subprocessors.

10. Confidentiality

Each of us will keep the other’s non-public information confidential and use it only for this agreement. This doesn’t cover information that is public, that the recipient already had or developed independently, or that must be disclosed by law. The obligation lasts for three years after the agreement ends, and for trade secrets as long as they remain secret.

11. Availability and support

  1. We work to keep LOOPS available at all times but can’t promise uninterrupted service. We schedule maintenance to disturb as little as possible.
  2. If LOOPS is unavailable, your ads keep running within the limits already set, including the spending limit on your ad account.
  3. Support is by email at hello@example.com. We reply on Swedish working days.

12. Ending the agreement

  1. You can cancel at any time by emailing us at hello@example.com.
  2. We may end the agreement with 30 days’ notice. We may suspend or end it with immediate effect if you materially breach these terms (including not paying after a reminder), if your use puts LOOPS, other customers or third parties at risk, or if a platform requires it.
  3. When the agreement ends, we stop managing your accounts. Ads, campaigns and settings in your ad accounts, including spending limits we set, stay as they are until you change them. They remain yours.
  4. We delete your data within 30 days after the agreement ends, except what the law requires us to keep. You can ask for an export before then.
  5. Terms that by their nature should continue, such as those on fees owed, your data, confidentiality, liability and disputes, continue after the agreement ends.

13. Liability

  1. Except as these terms expressly say, LOOPS is provided as it is, without warranties of particular results or fitness for a particular purpose.
  2. Neither of us is liable for indirect or consequential loss, such as lost profit, revenue, sales or goodwill, or for loss of data.
  3. Each party’s total liability under the agreement is limited to the fees you paid us in the 12 months before the event that gave rise to the claim. Refunds and credits for overspend under Your budget and ad spend don’t count against this limit.
  4. These limits don’t apply to gross negligence or intent, to your obligation to pay fees, to breaches of Acceptable use, to claims under Claims about your ads, or to liability that can’t be limited by law.
  5. Claims must be made in writing within 12 months after the claimant became aware, or should have become aware, of the circumstances behind them.

14. Claims about your ads

You will defend and compensate us against claims from third parties, and related fines, damages and reasonable costs, that arise from your ads, products, content or data, or from your breach of Your responsibilities or Acceptable use, except to the extent the claim is caused by our breach of these terms. We’ll tell you promptly about such a claim and let you control the defense.

15. Changes to these terms

We may update these terms. We give at least 30 days’ notice of material changes by email or in the app. If you keep using LOOPS after they take effect, you accept them; if you don’t, you can cancel before then. Changes required by law, or that only concern new features, may apply sooner.

16. General

  • Neither of us is liable for delays or failures caused by circumstances beyond our reasonable control, such as outages at the platforms or our providers, or actions by authorities.
  • We may transfer the agreement to a company that takes over our business, or the part of it that provides LOOPS. You may transfer it with our written consent.
  • If a provision is invalid, the rest remains in force. Not enforcing a right doesn’t waive it.
  • We send notices to the email address on your account; send yours to hello@example.com.
  • These terms, with the Privacy Policy, are the entire agreement between us about LOOPS. They are written in English; any translation is for convenience only.

17. Governing law and disputes

Swedish law applies to the agreement, without regard to its conflict of law rules. Disputes are settled by Swedish courts, with Stockholm District Court (Stockholms tingsrätt) as the first instance. We may also claim unpaid fees in the courts where you are established.

18. Contact

wwworks AB, reg. no. 559XXX-XXXX
Street 1, 111 11 Stockholm, Sweden
hello@example.com